JPLoft and Willow Sports Intelligence Announce Strategic Partnership to Fuse Real-World Athletic Skill with Mobile Gameplay
New York, NY – 11/6/2025 – JPLoft, a world-renowned development studio, and Willow Sports Intelligence, a pioneering artificial intelligence firm specializing in human motion analysis, today announced a strategic partnership to develop a new generation of mobile games where real-world athletic performance directly drives the gameplay.
The partnership’s first project will be a mobile game that transforms the world into a digital playground, designed to be fun, engaging, and to build healthy habits that last a lifetime. The experience is designed to challenge players to perform real-world athletic motions, capture their performance on video, and receive in-game feedback and progression based on their physical execution.
This creates a revolutionary and healthy loop where physical practice and skill improvement are integral to the digital experience.
"Our goal has always been to create games that are not just fun, but meaningful. This partnership allows us to redefine what a mobile game can be," said Rahul Sukhwal, CEO of JPLoft. "We're moving beyond the traditional screen-time debate by creating experiences that are catalysts for physical activity and skill mastery. With Willow Sports Intelligence, we are building a world where the challenge is real, the progression is earned, and the reward is both digital and physical."
The technological backbone of this experience is a seamless integration of two world-class platforms. JPLoft’s elite engineering provides the cutting-edge game architecture, real-time interactive engine, and engaging user experience. Working in perfect sync, Willow’s biomechanics engine serves as the AI adjudicator, analyzing a player's movement with scientific precision through the application of proven biomechanical first principles.
"This partnership is about the future of personalized technology, creating systems that understand and respond to us in the physical world," said Joel Ownby, Founder of Willow Sports Intelligence. "Our engine provides the 'ground truth' of human motion. In this first title, that means providing a responsive and encouraging training environment. But the roadmap is clear: this technology will evolve into a much deeper integration. Our goal is to replace the fleeting dopamine triggers of passive entertainment with the tangible rewards of physical mastery - fostering health, confidence, and resilience that provide lifelong benefits far beyond any court or playing field."
About JPLoft
JPLoft is a leading web and mobile app development company based in Denver, Colorado with operational sales offices in the UK, India, Australia and Canada. The company boasts over a decade of industry experience in transforming the dream ideas of global brands into amazing digital products. JPLoft combines creative design with cutting-edge technology to connect global audiences. For more information, visit https://jploft.com.
About Willow Sports Intelligence
Willow Sports Intelligence is a pioneering artificial intelligence firm specializing in biomechanical analysis and human motion understanding. The company's proprietary, sport-agnostic engine transforms standard video into a source of verifiable, "ground truth" data, applying deterministic physics and first principles to deliver unparalleled accuracy in performance analytics. Willow Sports Intelligence is dedicated to democratizing elite-level coaching and creating a safer, more data-driven future for athletes at all levels.